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XHTML, CSS and SEO

This link, recommended by Martyn Haigh, on the Brighton New Media list.

We’re going to be focusing entirely on the benefits of using XHTML and CSS to show you how to improve the readability of your code for search engine spiders, maintain a good content-to-code ratio without going beyond file-size and word-count limits, and how to use CSS to mimic common image effects.

Well worth a few minutes of your time.

A List Apart

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  1. November 7th, 2004 at 06:58 | #1

    Hello David,

    I’m glad that I got company. I have been holding this view for the past one year. Some people who are good at W3C recommended coding are mocked at some popular forums. The truth will soon be felt!!!

    Regards,
    Dilip Samuel

  2. November 7th, 2004 at 08:05 | #2

    Hi Dilip

    That’s a slightly old post, and gives an incomplete view of my view on Search Engine Optimization.

    As I’m pretty sure I’ve said elsewhere on this blog, you need to cover off three areas for success in organic SEO – HTML, optimized content and incoming links. Otherwise, see http://www.webpositioningcentre.co.uk.

  3. Dilip Samuel
    November 14th, 2004 at 08:46 | #3

    Hello David,

    HTML, optimized content, and incoming links. Among the three, the most abused SEO operation is incoming links. Webmasters exchange links with irrelevant websites. Some even create mini directories which are totally not in unison with the site’s content. This trend too will soon go. Some webmasters are clever: if they don’t want to link to a competitor, they will link to a related website. Let’s assume we target email marketing in our SEO campaigns, then we should exchange links with sites that either offer email services or marketing tips but definitely not email marketing. This is skillful way of getting rankings in search engines in no time for the targeted key phrase email marketing.

    Warm Regards,