Great when peeled?!
David Rosam on Oct 26 2005 at 10:02 am | Filed under: The Power of Words
Sometimes I wonder what is in the mind of retailers when they put words on packaging.
Sainsbury’s have excelled themselves with the stultifying:
Great when peeled
on a bag of bananas.
How many people really need to be told that the experience of eating a banana is to be improved by peeling the damn thing?
If it doesn’t add anything - please don’t write it.

