Headlines that invite a negative response
David Rosam on Jan 12 2006 at 9:28 am | Filed under: The Power of Words
Headlines must get the reader to go further. The most powerful say something personal and compelling; the worst just invite the reader to switch off.
One of those just arrived as the subject line of an e-mail newsletter - ‘An irresistable special offer’, it said. A little voice in my head said ‘I can resist it!’ as I punched the Delete button. God knows what they were trying to sell me.
Always look for the obvious response when you write a headline or subject line.
