Dangerous Thinking

I received this earlier today:

Hi David,

Just a short note to express how thankful we are for your hard work on our new range of literature – you analysed our business from the bottom up and gained an in-depth understanding of what we do, as well as how our applicants perceive what we do, in order to simplify and bring the copy up to date.

We have received excellent feedback with many applicants expressing immediate interest in our plans, which previously took longer to achieve due to the old literature being quite wordy and not answering all their questions. Having this new copy now means we have been able to cut back on print costs as we are needing to send less out because applicants now understand our plans better. It also means the applicant now only receives one simple guide in the first instance, rather than several leaflets in one pack that had proven to be too confusing.

Having cut print costs and also seen an immediate increase in levels of applicant interest, we would happily recommend you to any companies that would like to revise and improve their written copy in any format.

Many thanks once again and best wishes.

Yours sincerely,

Sophie Gist
Marketing Coordinator

Economic Lifestyle | Bringing Retirement Dreams to Life