Why telemarketing stinks
David Rosam on Mar 16 2006 at 6:06 pm | Filed under: Marketing
Do you like being telemarketed at? I’m sure there is a proper lump of jargon, but I can’t be bothered to find out.
I spend a lot of time writing in my home office. Do know what I hear sometimes up to six or eight times a day? Our home phone ringing with telemarketing calls. And that’s on a line that’s registered with the appropriate opt-out body. On bad days, I just put the line straight on to voice mail.
But what does this kind of barrage of calls say about the companies involved? I think it says they couldn’t give a stuff about the people they’re phoning - butting in to their lives just because they want to sell double glazing or credit card insurance. It says they have products and services that they can’t sell in any less pressurized fashion. It says someone has discovered cheap offshore call centres in many cases.
You know what? It works both ways. I do my best to keep a mental note of the perpetrators. I then avoid them like the plague.
It seems I’m not the only person who thinks this way. I was listening to Seth Godin et al’s The Big Moo the other day. He mentioned a successful US-based financial services organization that doesn’t do telemarketing.
More power to their elbow!
