Successful SEO is about attention to detail
David Rosam on Apr 10 2006 at 5:02 pm | Filed under: Search Engine Optimization
I was talking to a marketing consultant friend last week about one of his clients. I’m not going to be giving any secrets away, because I found myself giving the same piece of advice to him as I’ve given many times this year.
It’s a piece of advice that bears repeating here on Dangerous Thinking.
It’s tough out there on the Net. So you need as many SEO factors working in your favour as possible - choose the right ones, of course, as you don’t want the search engines to start throwing their toys out of their prams.
Establish as many ways as possible to make your site more attractive to search engines. That means doing the big stuff that every SEO will advise you to pay attention to, but not forgetting to do the detailed work.
Don’t be tempted to cut corners. Don’t think, for example, that because some of the top ranking sites for your key phrases are using nested tables in their HTML that CSS/XHTML advocates are round the twist. If your competitors are using messy HTML, you can steal a march by taking the trouble to build your site using CSS/XHTML.
You should also be very careful about the way you choose niche key phrases. Make sure they really make an effective bridge between your prospects and your products and services.
So don’t go thinking that a few magic tweaks will get you to the top of Google; or conversely, that one dollop of SEO is much the same as another. As time goes by, SEO becomes more serious and more essential to business’ marketing efforts.
