Key phrase research can be so surprising!
David Rosam on Jul 12 2006 at 2:26 pm | Filed under: Marketing, Search Engine Optimization
One of my favourite parts of SEO is key phrase research - and, make no mistake, you do have to do the research. The obvious key phrases are just that - and so obvious that any group of people could get there with a little brainstorming.
So we research the high traffic key phrases that competing sites aren’t properly targeting. The niches that will make the site and our client’s business a success.
Yet these niches don’t have to be obscure.
I’ve spent this morning researching key phrases for a client in the… now that would be telling, wouldn’t it? Suffice to say that it’s a highly competitive sector of a very competitive market. And, you know what I’ve found? Relevant, high traffic niches so deep and inviting that I’m going to have to check them again tomorrow.
This is the exciting stuff. The start of how we’re going to get one over on the other guys!
