Consider all the copy on your page
David Rosam on Apr 17 2007 at 6:22 pm | Filed under: SEO copywriting
When I write optimized copy, I aim for key phrase densities between 5% and 10% for each of my targeted key phrases. OK, some people would take me to task on this, arguing typically for using certain numbers of key phrases on the page. All I can say, is using my preferred measurement tool and these kind of densities (within Web Positioning Centre’s overall SEO approach), the key phrase density approach works!
However, sometimes something can go wrong later along in the site build. Someone may decide to add some more content to the page, thus diluting the key phrase densities, and losing some of the leverage we’d be expecting on the key phrases. For example, doubling the amount of copy on the page will roughly halve the key phrase densities.
The copy then needs to be reworked to bring back the focus on the key phrases.
The moral of the story? Where possible, write optimized content with a clear view of the layout it is going into. Consider all the search-engine readable copy on the page as you work on your key phrase densities.
