How to reduce risk when you start up on line

If you found How to win against the big boys on the search engines interesting, you must read my latest article, on Reducing Risk for Start-up Sites on the Web Positioning Centre site:

‘Fail fast and fail cheap’ is a piece of advice that’s embedded in Internet culture. It’s also a piece of advice that many Internet entrepreneurs and established businesses fail to fully understand.

Let’s strip away that idea of failing, for a moment. Let’s modify it to ‘launch fast and cheap’. Many small businesses and start-ups soon get carried away with launching and lose sight of how they should be spending their budget.

The article shows how to stop failing fast and expensive.

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