Reciprocal linking and how to lose a lot of money on diamonds
David Rosam on May 04 2007 at 4:41 pm | Filed under: Google, Search Engine Optimization
I had a conversation earlier in the week with someone who insisted that what his chosen SEO company was doing was correct and he was spending his company’s money correctly. I told him it wasn’t what Web Positioning Centre either did or recommended. To cut a long story short, we agreed to differ 
and went our separate ways.
I was reminded of the conversation while I was catching up with Matt Cutts’ blog at lunchtime. He responds to The Forbes article, Condemned to Google Hell that has been been referenced all over the place. Basically, some poor site owner complains how they’ve been so hard done-by Google, and how much business they’ve lost consequentially.
There’s something familiar about the story Matt pitches in Google Hell? For some reason, it seems the company featured in the article has employed an SEO company that in turn employs, er, questionable practices.
The guy I talked to earlier in the week could be headed into very similar waters.
