On Tuesday, Google announced a New Version of Google Analytics (henceforth Analytics).

We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.

Well, our main account has been upgraded, and my look around the new version this afternoon put a huge smile on my face. Google must have been listening to my grumblings and finally put its house in order!

Google summarises the upgrades as follows:

Here are some of the improvements:

* Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
* Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
* Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
* Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

At first glance, the most exciting thing is the ability to e-mail and export personalized reports. So Analytics is not now dragging its feet behind Adwords – always very frustrating when trying to sell the benefits of Analytics to a client, and having to point out that, by the way, they can’t have those reports e-mailed.

I’m very much looking forward to spending some more time with the new Analytics. It looks as if I won’t be saying ‘Google Analytics is good for the price’ any more.