Aren’t a great site and brilliant products enough?
David Rosam on May 28 2007 at 4:08 pm | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big hitters have been there for 10 years or more, and they have thousands of mature links, many of them inevitably of good quality. They’re the kind of sites that will be entrenched in the top positions on popular searches.
Now do you want to take them on? Do you have the budget, stamina and time? Or will you find a better way?
Read the full article Only pick a fight you can win - the first rule of successful Web marketing at Web Positioning Centre.
