SEO copywriting - appealing to more of your site visitors
David Rosam on Jun 11 2007 at 7:05 pm | Filed under: SEO copywriting, Search Engine Optimization
There is a misapprehension amongst some people - even, disappointingly, in the Web business itself - that carefully commissioned, researched, written, revised and approved optimized copy is just a widget for surreptitiously tweaking the interest of search engines. They want to bury it in small type or in some graphical device, because… well, why would people possibly want to read any copy based on key words?
If the optimized copy is based on proper research, it has actually been developed to appeal to the majority of the visitors to your site. How do we know that? Simply because the key phrases that have been chosen have high volumes of searches.
So when the search engine ranks you highly for those key phrases, naturally you’ll get high volumes of visitors. And it’s not much of a jump to see how the key phrase framework the copy has been built on helps the page be more relevant to those visitors. The copy is automatically more relevant because you’ve included the very words your visitors are searching for - or something very similar.
Now comes the important bit. If your SEO copywriter is any good, no-one will know it’s been written to appeal to search engines as well, and you’ll see both traffic and conversions increase.
