Dangerous Thinking

Not a huge surprise following Google’s takeover of FeedBurner, but very welcome nonetheless. Google has made the full FeedBurner PRO stats package available for free to everyone.

I use FeedBurner on my blogs as well as our clients’, where I see its strengths more as a promotional tool than a stats package. Yet, of course, there are some very useful metrics that you won’t find in Google Analytics or elsewhere.

Some people have been anticipating a merging of FeedBurner stats with Google Analytics. That would be very welcome – I find I end up getting different figures from different sources, and therefore value integration – but somehow I wonder if we’ll see it.