Do you really need frequent updates for effective SEO?
David Rosam on Nov 17 2007 at 5:59 pm | Filed under: SEO copywriting, Search Engine Optimization
Sure. Frequent updates to a site are A GOOD THING SEO-wise. Let’s get that out of the way now. And they’re an excellent way to encourage people to make a return visit.
But they’re not necessary if you’re focused on getting top page positions on natural search. There are plenty of wholly static sites we’ve worked on for clients that perform really well on the search engines. Sometimes just with a concentrated burst of off-site activities after I’ve written some good SEO copy, sometimes with ongoing off-site promotion.
An annual content refresh can be enough, if the other measures are effective and properly executed.
Why is this important? Well, I’ve seen many companies getting their knickers in a twist about how they’re going to produce regular content, or whether they should have a blog on their site because they’ve read that they need to do this to get those high SE positions.
Instead, a good SEO supplier will be able to take the whole task off their hands, so they may not need to make a continuous commitment to working on the site, or to having an out-of-house writer contributing day in, day out.
So think about what you want to achieve and your resources before committing to produce often-updated content.
