I’ve been hugely busy in the run-up to Christmas, and almost missed this very important admission by Google. Somehow, it seems to have attracted less comment in the blogosphere than it deserves.
mad.co.uk in PPC shot down by SEO experts reports:
Stuart Small, industry leader, business and industrial markets at Google, backed up the argument and said that with 85% of all B2B purchases starting in a search engine, paid search ads were vital to any business. He added that Google sees 80% of searchers clicking on organic results, with 20% clicking on search ads. (my italics)
That’s a pretty commercially sensitive piece of information, and one that anyone in SEO or who owns a Web site needs to take on board.
The inference is quite clearly that one should do as much Organically as possible, a piece of advice Paul and I have been trotting out regularly since we founded Web Positioning Centre.