Where are your customers going to come from?
David Rosam on Feb 04 2008 at 11:29 pm | Filed under: Search Engine Optimization
Easing myself back into this 2008 blogging thing gently, 15 Principles of Internet Marketing from Conversation Marketing had me nodding at its simple wisdom:
75% of your audience uses a search engine to find you. Get used to it. All the banners and ‘viral’ marketing on earth won’t come close to results produced by a top 5 ranking for a relevant phrase.
Kind of fits in with my last post.
But how do you get to the top 5? I found this rasof software that is suppose to help your onpage stuff. You think it’s worth the time doing that or just focus on links?
@Neil
A comment isn’t a place to give you a complete tutorial in how to succeed in SEO
But here are some pointers:
1. Read ‘How to win against the big boys on the search engines’ on this blog (http://dangerous-thinking.com/2007/04/24/how-to-win-against-the-big-boys-on-the-search-engines/)
2. Properly research key phrases
3. Write optimized copy based on your chosen key phrases
4. Make sure your site is built so that search engines can read your content
5. Build/get lots of relevant/quality incoming links
6. Don’t rely on software
HTH
Is there anyway to actually see WHICH search engines your 75% audience is coming from? Could you point me in the right direction?
@Paul
If your hosting comes with a stats package, have a poke around. It should give you this information.
Otherwise, install Google Analytics (http://www.google.com/analytics/), and that will give you more information than you probably want!
HTH
Thx David,
Actually found a neat little script from http://www.phpclasses.org/ to do what i want. Thx for your advice.
Cheers,
Paul