Comments on: Stravinsky and writing SEO copy http://dangerous-thinking.com/2008/02/15/stravinsky-and-writing-seo-copy/ David Rosam on SEO copywriting, Ethical SEO and Marketing Sat, 06 Sep 2008 04:12:43 +0000 http://wordpress.org/?v=2.6 By: David Rosam http://dangerous-thinking.com/2008/02/15/stravinsky-and-writing-seo-copy/#comment-1126 David Rosam Sun, 17 Feb 2008 15:45:25 +0000 http://dangerous-thinking.com/2008/02/15/stravinsky-and-writing-seo-copy/#comment-1126 @Scott Glad you agree on process. I'm also glad you liked this blog entry - I hope you've subscribed to my RSS feed. The software, I don't know. I'm not in favour of going the easy route in SEO - see 'Rosam's SEO rules of thumb' at http://tinyurl.com/2yglq3. However, the software that uses statistical analysis sounds interesting, on the face of it. You don't give any guide to which of James Brausch's products this is - I guess it's the $300 multivariate analysis script. However, I'm dubious about this kind of presentation, and without trying the software - I'm not going to weigh out $300, I'm afraid - I can't recommend it. David @Scott

Glad you agree on process. I’m also glad you liked this blog entry - I hope you’ve subscribed to my RSS feed.

The software, I don’t know. I’m not in favour of going the easy route in SEO - see ‘Rosam’s SEO rules of thumb’ at http://tinyurl.com/2yglq3.

However, the software that uses statistical analysis sounds interesting, on the face of it. You don’t give any guide to which of James Brausch’s products this is - I guess it’s the $300 multivariate analysis script.

However, I’m dubious about this kind of presentation, and without trying the software - I’m not going to weigh out $300, I’m afraid - I can’t recommend it.

David

]]> By: Hssiegel http://dangerous-thinking.com/2008/02/15/stravinsky-and-writing-seo-copy/#comment-1124 Hssiegel Sat, 16 Feb 2008 21:59:15 +0000 http://dangerous-thinking.com/2008/02/15/stravinsky-and-writing-seo-copy/#comment-1124 Interesting read on Stravinsky's statement. But I think that any activity is easier if there is a basic structure, you might call the mechanics laid out. I know that when I sit down to do some work, if I have a step by step plan in front of me, I get a lot of work done. If I don't have that, I spend way too much time trying to decide how to do something. As far a copywriting goes, I am a beginner in the online marketing world. Copywriting is something I am learning. I have some software that I use that asks me some questions and after filling in the answers spits out a sales page. I know it's not great, but at least it gives me a rudimenatry starting point. From there I can start to tweak it. There is one interesting software program that I have read about. It is program written by a marketer named James Brausch. This software uses pure statistical analysis to compare your page to a large database of copy that has known scores as to how well they performed. It scores your page against the database. The process then is tweak your page and keep running it through the software trying to beat your last score. Almost like a game. I thought that I can use the first software to give me my initial copy and then start tweaking it with this analysis software. It seems like that might be a good system for a non professional copywriter to create some reasonably converting pages. Does this make sense to you? Would love to here your words of wisdom. Thanks, and again, interesting blog entry that helps frame the importance of having a structure or process to follow. -Scott Interesting read on Stravinsky’s statement. But I think that any activity is easier if there is a basic structure, you might call the mechanics laid out.

I know that when I sit down to do some work, if I have a step by step plan in front of me, I get a lot of work done. If I don’t have that, I spend way too much time trying to decide how to do something.

As far a copywriting goes, I am a beginner in the online marketing world. Copywriting is something I am learning. I have some software that I use that asks me some questions and after filling in the answers spits out a sales page. I know it’s not great, but at least it gives me a rudimenatry starting point. From there I can start to tweak it.

There is one interesting software program that I have read about. It is program written by a marketer named James Brausch. This software uses pure statistical analysis to compare your page to a large database of copy that has known scores as to how well they performed. It scores your page against the database.

The process then is tweak your page and keep running it through the software trying to beat your last score. Almost like a game.

I thought that I can use the first software to give me my initial copy and then start tweaking it with this analysis software. It seems like that might be a good system for a non professional copywriter to create some reasonably converting pages.

Does this make sense to you? Would love to here your words of wisdom.

Thanks, and again, interesting blog entry that helps frame the importance of having a structure or process to follow.

-Scott

]]>