Dangerous Thinking

My Twitter pal and SEO Copywriter A Charlotte Riley took up my post Writing SEO Copy is Different and ran with it. Her views on writing for the Web are worth quoting, alone:

Traditional media uses communication as a bullhorn, but when writing for the Web we have the ability (and obligation) to turn it around completely. To paraphrase Danny Sullivan, search engines are reverse broadcast marketing.

Perhaps a more eloquent summary of one of the themes that runs through much of my writing here at Dangerous Thinking.

But the real meat of Great copy IS user experience is as follows:

Web copy is an equal partner in user experience design.

Just as the design, typography and other visual elements add to a user-centered experience, so do the words that are shared and join us together. The content is the journey.

The piece is well worth a read.

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