Use simple, clear language
David Rosam on Jul 04 2008 | Filed under: Good Copywriting
I’m sitting here looking at some client copy. It grates. It grates a lot.
The reason? It uses a kind of overblown, wordy marketing speak which gets in the way. It’s using language like this:
…using the built-in chocolate-making capabilities included with every mega purple widgit
Do you really need the word ‘capabilities’? Try reading it without:
…using [...]
