David Rosam on May 13 2008 | Filed under: Google, Search Engine Optimization
Google’s Matt Cutts is quite unequivocal in this presentation about Web Spam. “Search Engine Optimization isn’t spam,” he explains. He’s also clear about what makes a site spammy.
It’s definitely worth 10 minutes of your time.
You’ll also be able to see why SEO and great content should be one and the same thing.
David Rosam on Dec 20 2007 | Filed under: Google, Search Engine Optimization
I’ve been hugely busy in the run-up to Christmas, and almost missed this very important admission by Google. Somehow, it seems to have attracted less comment in the blogosphere than it deserves.
mad.co.uk in PPC shot down by SEO experts reports:
Stuart Small, industry leader, business and industrial markets at Google, backed up the argument and said [...]
David Rosam on Nov 14 2007 | Filed under: Google, Search Engine Optimization, Search engines
A few weeks ago I asked Is localisation affecting your search engine performance? Obviously, moving a site with a .com domain to a UK-based server will solve the problem of getting the google.co.uk UK rankings.
But my colleague Paul Silver wondered if we we could find another way of establishing this blog’s UK provenance. We ended [...]
David Rosam on Sep 24 2007 | Filed under: Google, Search Engine Optimization
As Google tries to make its search results more relevant, we’re seeing how content, TLD (eg .com, .co.uk etc) and host location are interacting to influence natural search results.
I’m not going to give any secrets away about our clients, but we’ve seen unexpected results for a number of sites and for this blog.
Let’s concentrate on [...]
David Rosam on Aug 23 2007 | Filed under: Google, Search Engine Optimization
We always advise our clients that reciprocal linking (”I’ll link to you, if you link to me”) is a waste of effort. Yet earlier today a friend of mine challenged that point of view by saying that Google explicitly contradicts our advice.
Off to Google to see what they say about linking these days. I found [...]
David Rosam on Aug 20 2007 | Filed under: Google, Pay Per Click
Now that Google Adwords is so picky about the quality of your advertising - from key phrase, through advertisement to landing page - wouldn’t it be good to know what Google thinks of your advertising without waiting for the results from running your campaign?
There’s actually a hidden column in Adwords that tells you just this. [...]
David Rosam on Aug 15 2007 | Filed under: Google, Search engines, Yahoo
Search Engine Journal reports that Yahoo Tops Google in Customer Satisfaction Ranking. The data comes from ACSI (The American Customer Satisfaction Index), whose Q2 2007 ACSI Scores show Yahoo up 3.9% to 79% satisfaction and Google down 3.7% to 78% satisfaction.
SEJ suggests the following as drivers for the results:
What could have influenced the rise in [...]
David Rosam on Aug 15 2007 | Filed under: Google, Marketing, Sites
ComScore reports top UK sites for June:
Google Continues to Lead Ranking of Top Sites
Mozilla Organization is Fastest Growing Site Due to Uptake of and Updates to Firefox Browser
The table is worth a scan, if only to confirm the pre-eminence of the usual suspects.
David Rosam on Jun 15 2007 | Filed under: Google, Search Engine Optimization
Web Positioning Centre’s Paul Silver - our linking guru - has always been against buying links. Indeed, I can’t think of an occasion when we’ve done that for a client.
Recently, Google’s Matt Cutts has commented at length on paid-for links, and there has been much debate in the blogosphere.
If you want a more concise [...]
David Rosam on Jun 08 2007 | Filed under: Google, SEO copywriting, Search Engine Optimization, Search engines
The Google Webmaster Blog summarises them:
Quality guidelines - specific guidelines
* Avoid hidden text or hidden links.
* Don’t use cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant keywords.
* Don’t [...]
