David Rosam on Jun 06 2007 | Filed under: Google, Search engines, Yahoo
We’ve all been looking at the effects of the algorithm tweaks going on at Google. Then, earlier this week, we noticed some strange stuff happening with Yahoo results. Here’s why (from the Yahoo Search Blog):
We rolled out some changes to our index and ranking algorithm last night. So, as you know, throughout this process you [...]
David Rosam on May 28 2007 | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big [...]
David Rosam on May 22 2007 | Filed under: Google, Pay Per Click, SEO copywriting, Yahoo
The role of landing pages continues to be a bit of a mystery to many people who run PPC campaigns.
Until recently, I hadn’t realised quite how much of a gotcha they can become for some people. You see, as someone trained as a direct marketing copywriter, I naturally think in terms of how a [...]
David Rosam on May 21 2007 | Filed under: Comment, Google, Search Engine Optimization, Search engines
Last week, Google announced it is to unify its search results into a single search, called Web. The news made the mainstream media.
On its blog, Google said:
Here’s the challenge in a nutshell: Until now, we’ve only been able to show news, books, local and other such results at the top of the page, like [...]
David Rosam on May 11 2007 | Filed under: Analytics, Google, Pay Per Click, Search Engine Optimization
On Tuesday, Google announced a New Version of Google Analytics (henceforth Analytics).
We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.
Well, our main account has been upgraded, and my [...]
David Rosam on May 04 2007 | Filed under: Google, Search Engine Optimization
I had a conversation earlier in the week with someone who insisted that what his chosen SEO company was doing was correct and he was spending his company’s money correctly. I told him it wasn’t what Web Positioning Centre either did or recommended. To cut a long story short, we agreed to differ and [...]
David Rosam on May 01 2007 | Filed under: Google, SEO copywriting, Search Engine Optimization, Search engines
The Google Sandbox is the part of the Google algorithm that keeps new sites out of the top pages for popular natural search results. If you have a new site, you’re potentially sandboxed for up to 12 months - we give 9-12 months as a rule of thumb. That’s maybe up to a year of [...]
David Rosam on Apr 19 2007 | Filed under: Google, Search Engine Optimization
Like all start-up businesses, it’s tough enough for start-up sites. Then Google sandboxes them as well. And that’s just one end of the stick. Google actually prefers older, established sites with mature links.
While Cynical Dave says pushing new sites into using Adwords does no harm to its profits, my realistic side gives Google the benefit [...]
David Rosam on Apr 11 2007 | Filed under: Google, Marketing, Pay Per Click, Yahoo
YSM (Yahoo Search Marketing) is junking the long descriptions in its ads. No longer do we have 190 characters to get over our message, but we have just 70, instead - the current short description.
I’ll leave it to YSM to explain why:
Why are we making this change?
We’ve found that ads written more concisely give [...]
David Rosam on Apr 04 2007 | Filed under: Google, Search Engine Optimization, The Power of Words
Ask is using negative advertising on the London Underground, according to Larsz on Flickr.
Ask may capitalize on a groundswell of anti-monopolistic feeling, but the danger as with any such knocking is that it will backfire.
