David Rosam on Aug 15 2007 | Filed under: Google, Marketing, Sites
ComScore reports top UK sites for June:
Google Continues to Lead Ranking of Top Sites
Mozilla Organization is Fastest Growing Site Due to Uptake of and Updates to Firefox Browser
The table is worth a scan, if only to confirm the pre-eminence of the usual suspects.
David Rosam on Jul 18 2007 | Filed under: Marketing, Search Engine Optimization
I’ve just listed ITcopywriting.co.uk on eBay.
It’s a great one for a specialist marketing consultancy, ad agency, freelance copywriter or journalist. And, of course, it has a couple of great keywords if you’re interested in optimizing the site.
Edit: I didn’t get the asking price, but will be readvertising the domain. In the meantime, I’m open [...]
David Rosam on Jul 17 2007 | Filed under: Marketing
I tried out William Arruda and Kirsten Dixson’s Online Identity Calculator.
The result?
Online Identity Calculator (beta)
Your online identity score is 10 out of a possible score of 10.
Congratulations. You are digitally distinct. This is the nirvana of online identity. Keep up the good work, and remember that your Google results can change as fast as [...]
David Rosam on Jul 10 2007 | Filed under: Analytics, Marketing
With the welcome news last week that FeedBurner PRO stats are free, I was asked what else I use stats-wise on Dangerous Thinking.
Inevitably, this blog gets used as a testbed for all sorts of stuff, but here’s the current state of play. Google Analytics gets added to just about any site I’m involved with, so [...]
David Rosam on Jun 26 2007 | Filed under: Marketing, Search Engine Optimization
There’s plenty of evidence that many marketplaces are moving from conventional channels and media on to the Net - I’m not even going to start pointing out the plethora of comment and reports, because you can Google just as well as I can.
Typically, many retailers are finding their high-overhead high street outlets are not [...]
David Rosam on May 28 2007 | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big [...]
David Rosam on May 17 2007 | Filed under: Marketing, SEO copywriting, Search Engine Optimization
The other day I wrote about ‘What’s in it for me?’ and hot prospects. It led to an interesting conversation, which in turn, led me to realising I should have spun the benefits out a little further.
The point I found myself making was as follows. You must let go of your prejudices about what your [...]
David Rosam on Apr 30 2007 | Filed under: Marketing, SEO copywriting, Search Engine Optimization
If you found How to win against the big boys on the search engines interesting, you must read my latest article, on Reducing Risk for Start-up Sites on the Web Positioning Centre site:
‘Fail fast and fail cheap’ is a piece of advice that’s embedded in Internet culture. It’s also a piece of advice that many [...]
David Rosam on Apr 24 2007 | Filed under: Marketing, Search Engine Optimization
Last week I wrote about Why I don’t like Google’s innate conservatism, where I painted a picture of a category of entrenched sites that newer sites will struggle to compete with under Google’s current algorithm.
Just in case some of you got the wrong end of the stick, I’m not advocating giving up or even waiting [...]
David Rosam on Apr 12 2007 | Filed under: Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
At Web Positioning Centre, we use a wide toolkit of measures to promote of clients’ sites - Organic and PPC, Managed and Viral Linking, Technical and content-based approaches.
They certainly take care of increasing traffic through higher positions on natural searches or carefully conceived advertisement campaigns. But sometimes we find we have to look more [...]
