My new site: Writing For SEO

If you’re interested in making your website successful, you’ve got to write great content in the right way. I’ve been writing SEO copy for the past decade and now’s the time to share what I’ve learned. It’s at Writing For SEO. There’s also a Twitter account to follow – @writingforseo And a Facebook page. I hope you find the information useful.

Amazon Associate Ads vs Google AdSense on Audio Chews. One is a complete flop

It’s easy to see where the two mega corps’ revenue comes from. Amazon shifting from online retail to cloud storage provider, and Google dependent on advertising. Can you figure out which of the two’s ad schemes impresses most when I tried them on Audio Chews? It’s some time since I worked out how to display ads on Vanilla, but although we’ve tried different types of Amazon ads in different places on the site, we’ve seen little click-through and no sales. I think there are some reasons why this is the case. On the face of it, there’s a great synergy...

Putting advertising on a Vanilla Forums community

This may be old news to you, but as I spent some time looking for the solution to this one, I’ll assume it wasn’t just down to my rank stupidity, and other people might be looking for how to put some advertising on a Vanilla-based community. This is going to be one of my longer posts, but I can summarise it quickly: Use the Pockets plug-in. If you’re in for the long haul, first, a bit of background. With the assistance of a few mates, I run a hi-fi and music community called Audio Chews, for which we use Vanilla....

Use simple, clear language

I’m sitting here looking at some client copy. It grates. It grates a lot. The reason? It uses a kind of overblown, wordy marketing speak which gets in the way. It’s using language like this: …using the built-in chocolate-making capabilities included with every mega purple widgit Do you really need the word ‘capabilities’? Try reading it without: …using the built-in chocolate-making included with every mega purple widgit I think it’s better without. It also punctures the corporate grandiosity that lurks heavily in the background of such a writing style. If you’re bothered by seeing ‘chocolate-making’ as a verb, how about...