David Rosam on Apr 11 2007 | Filed under: Google, Marketing, Pay Per Click, Yahoo
YSM (Yahoo Search Marketing) is junking the long descriptions in its ads. No longer do we have 190 characters to get over our message, but we have just 70, instead - the current short description.
I’ll leave it to YSM to explain why:
Why are we making this change?
We’ve found that ads written more concisely give [...]
David Rosam on Jul 12 2006 | Filed under: Marketing, Search Engine Optimization
One of my favourite parts of SEO is key phrase research - and, make no mistake, you do have to do the research. The obvious key phrases are just that - and so obvious that any group of people could get there with a little brainstorming.
So we research the high traffic key phrases that competing [...]
David Rosam on Jun 20 2006 | Filed under: Marketing, SEO copywriting, Search Engine Optimization, The Power of Words
I bet you’re already groaning at the naivety of Emerson’s words. Back when I was foetus copywriter, it was one of the great un-truisms of the industry. Of course you need to let the world know about about their wonderful new mousetrap, that goes without saying, doesn’t it?
So why do so many companies (even large [...]
David Rosam on Apr 06 2006 | Filed under: Marketing, Search Engine Optimization
The answer is simple, in my opinion.
To get on the first page of the major search engines for your chosen key phrases and to stay there.
Staying there is just as important as getting there, as it’s the only way you’re going to get the ROI you should expect.
David Rosam on Mar 16 2006 | Filed under: Marketing
Do you like being telemarketed at? I’m sure there is a proper lump of jargon, but I can’t be bothered to find out.
I spend a lot of time writing in my home office. Do know what I hear sometimes up to six or eight times a day? Our home phone ringing with telemarketing calls. And [...]
David Rosam on Jan 12 2006 | Filed under: Marketing
There was a cause for celebration last week in the Rosam household. My wife won a whole case of wine in a competition!
It turned out to be a budget case from a well-known online supplier of wine, one that we occasionally order from anyway.
So far, so good. We’ve drunk one OK bottle of white and [...]
David Rosam on Jul 05 2005 | Filed under: Marketing
Find out more in Technology Marketing Tips.
David Rosam on Jun 02 2005 | Filed under: Marketing
If you’re in the IT business, in particular, that’s an important question.
Most marketers are keen to profile their prospects. For some products and services, these may be ‘people with a large lawn’, ‘married couples over retirement age’ or ’students living away from home’.
What about your targets? Perhaps ‘businesses running Microsoft Exchange’, ‘people running an [...]
David Rosam on May 22 2005 | Filed under: Marketing
Thanks to Paul Silver for leading me through what feels like a maze of HTML and PHP.
There is a certain amount of satisfaction in hacking around these pages with just a text editor - I feel a purchase of Note Tab Pro coming on - when you’re a writer of words not code.
Here’s where [...]
David Rosam on May 17 2005 | Filed under: Marketing
This evening, I launched our new newsletter, Technology Marketing Tips.
If you’d like to be on the mailing list, please drop me an e-mail - just SUBSCRIBE in the subject is fine, but a personal message will be better
