David Rosam on Apr 24 2005 | Filed under: Marketing
I’m a bit fanatical about coffee and tea.
Along with a couple of friends and acquaintances, I’m forever on the trail of the perfect dense, syrupy, short expresso. That’s cool. Coffee is a brilliant part of Lifestyle with a capital ‘L’.
My tea fixation places me somewhere amongst those who choose to fart in enclosed public [...]
David Rosam on Jan 08 2005 | Filed under: Marketing
This morning, after a night of torrential rain and high winds, I opened the curtains to heavy skys and continuing gales. Just the day to have booked some time with my friend, designer, marketing expert and photographer, Mike Halsey to have some photographs done for my forthcoming site at davidrosam.com.
The rain passed, and we had [...]
David Rosam on Jan 06 2005 | Filed under: Marketing
Our latest site, ITcopy.com, went live this week.
It’s very much V1.0, with a lot more content to come, along with the new Chamaeleon online identity, and Search Engine Optimization. But, with this one, I’m practicing what I often preach to clients - get the site as good as you can (against a deadline) and make [...]
David Rosam on Jan 05 2005 | Filed under: Marketing
My piece, Controlling the Customer/Enterprise interface, appeared today in the Chartered Institute of Marketing Technology newsletter.
David Rosam on Aug 03 2004 | Filed under: Marketing
Thomas Power e-mailed to point out Business Week’s listing of the world’s Top 100 brands.
Business Week (PDF)
David Rosam on Jul 12 2004 | Filed under: Marketing
Geoffrey Moore’s chasm concept keeps popping up recently, for some reason.
It seems some people support the ideas; while many more don’t.
But, in the early 90s, the book and the ideas were the hottest of poop in the IT industry, but they, like countless other accepted - and useful - concepts got pushed aside by the [...]
David Rosam on Jun 29 2004 | Filed under: Marketing
I have some pretty good spam filtering in place these days. So do most people, I guess.
So why do so many of the newsletters I subscribe to fall foul of such filters? Some time ago, we put some tests in place to ensure our newsletters don’t get caught in spam filters.
I’m amazed that others [...]
David Rosam on Apr 14 2004 | Filed under: Marketing
I was talking to some designers last week about what I knew about Web Accessibility - not a great deal, as it happens, but more than they did
And then this pops up on the on the Brighton New Media list. Certainly worth a read.
Web Accessibility and UK Law: Telling It Like It Is: A [...]
David Rosam on Jan 27 2004 | Filed under: Marketing
I was only saying recently that we’d see the resurgence of junk fax as UK-based companies aren’t allowed to send unsolicited e-mails.
Looks like I could be right. We haven’t received any junk fax for months, but we’ve had two today.
The only good thing is that it’s costing them more to piss me off with their [...]
David Rosam on Jan 20 2004 | Filed under: Marketing
Apple is on a roll. Not just because it’s got some sexy products out there, but also because it’s turning one of the industry’s givens on its head.
It’s making money out of hardware, rather than software. This, from one of my favourite daily doses of marketing stuff, Reveries Magazine:
Apple is leading a trend into [...]
