David Rosam on Jul 24 2008 | Filed under: Pay Per Click
Like most people, I’ve never found much of a persuasive case for advertising on the Google Adwords Content Network - the conversion rates are normally pretty pitiful.
However, this new feature may just change all that:
Show your ad only when both keywords and placements match. You’ll get the benefits of keyword targeting while also limiting [...]
David Rosam on Oct 09 2007 | Filed under: Pay Per Click
An alarming number of people and companies using Pay Per Click (PPC) are quite happy to just buy traffic. Maybe even up to £2000 a month just to get people to glance at the site. And that’s a lot of money for a small business. Why aren’t they taking it that step further and measuring [...]
David Rosam on Aug 20 2007 | Filed under: Google, Pay Per Click
Now that Google Adwords is so picky about the quality of your advertising - from key phrase, through advertisement to landing page - wouldn’t it be good to know what Google thinks of your advertising without waiting for the results from running your campaign?
There’s actually a hidden column in Adwords that tells you just this. [...]
David Rosam on Jun 25 2007 | Filed under: Pay Per Click
A half a century or more ago, an investor called Benjamin Graham came up with Rule #1 of Investing - Don’t Lose Money. The idea is that, no matter how good your profits, your losses can obliterate them. So make sure you minimise or eliminate your losses.
It’s a rule that should be applied to your [...]
David Rosam on May 28 2007 | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big [...]
David Rosam on May 22 2007 | Filed under: Google, Pay Per Click, SEO copywriting, Yahoo
The role of landing pages continues to be a bit of a mystery to many people who run PPC campaigns.
Until recently, I hadn’t realised quite how much of a gotcha they can become for some people. You see, as someone trained as a direct marketing copywriter, I naturally think in terms of how a [...]
David Rosam on May 16 2007 | Filed under: Pay Per Click
One of my favourite tricks with PPC campaigns is to use negative key words to refine the traffic to a client’s site.
Why do I mention this? Simply that many of the campaigns I take over or consult to fail to use them and end up buying unneeded traffic. Suppose you’re selling outdoor clothing for adults, [...]
David Rosam on May 11 2007 | Filed under: Analytics, Google, Pay Per Click, Search Engine Optimization
On Tuesday, Google announced a New Version of Google Analytics (henceforth Analytics).
We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.
Well, our main account has been upgraded, and my [...]
David Rosam on May 08 2007 | Filed under: Pay Per Click
Understand the pain - what pain does your product or service help ease for your customer? Sell the solution
Understand and communicate your strengths - if you’re the cheapest, play it up! If you’re selling something that’s difficult to get, be very clear about it
Don’t advertise your company or product name - unless you have an [...]
David Rosam on May 02 2007 | Filed under: Pay Per Click, Search Engine Optimization
De Vos & Jansen Market Research and Search Engine Mediabureau Checkit have published a report on how Buyers and information searchers view search results differently:
Search behaviour conclusions
1. Consumers view a search result for 1,1 second.
2. 98% views the organic search results.
3. 96% views the top (three) [...]
