Dangerous Thinking

At Web Positioning Centre, we use a wide toolkit of measures to promote of clients’ sites - Organic and PPC, Managed and Viral Linking, Technical and content-based approaches.
They certainly take care of increasing traffic through higher positions on natural searches or carefully conceived advertisement campaigns. But sometimes we find we have to look more [...]

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YSM (Yahoo Search Marketing) is junking the long descriptions in its ads. No longer do we have 190 characters to get over our message, but we have just 70, instead - the current short description.
I’ll leave it to YSM to explain why:
Why are we making this change?
We’ve found that ads written more concisely give [...]

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As regular readers of this blog may have realised, I’m not a great fan of Yahoo Search Marketing (YSM). However, on the face of it, they seem to be gradually getting their act together by launching their Panama update.
Luckily, we set up a US YSM account for one of our clients last year, so we [...]

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When I review prospective clients’ running Adwords campaigns, I find the same mistakes being made over and over again. Here are some of them:
1. Buying searches on the company name - many, if not most, companies or sites rank well on organic/natural searches for their own name. Why bother to buy clicks when you’re already [...]

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I don’t usually use this blog for letting off steam or having a good rant, but I’m going to make an exception in the case of Yahoo Search Marketing (YSM).
Yesterday, after a weekend away and in a really good frame of mind, I logged into YSM, ready to set up a campaign for a client [...]

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