David Rosam on Jul 22 2008 | Filed under: Search Engine Optimization
Last week I noticed that this post was going to be my thousandth on Dangerous Thinking. It must be some kind of milestone, and I felt I should acknowledge it in some way. But how?
I asked my Twitter followers, and no one came up with the right idea. In fact, there weren’t that many ideas [...]
David Rosam on Jul 10 2008 | Filed under: Search Engine Optimization
Some very welcome information from Google today. Actual numbers of searches on key phrases. You can try it on Google’s Key Word Tool.
This is big news for anyone doing key phrase research, providing solid numbers that matter. It should mean no further guesswork and extrapolating from questionable data.
Thank you, Google!
David Rosam on May 13 2008 | Filed under: Google, Search Engine Optimization
Google’s Matt Cutts is quite unequivocal in this presentation about Web Spam. “Search Engine Optimization isn’t spam,” he explains. He’s also clear about what makes a site spammy.
It’s definitely worth 10 minutes of your time.
You’ll also be able to see why SEO and great content should be one and the same thing.
David Rosam on Feb 04 2008 | Filed under: Search Engine Optimization
Easing myself back into this 2008 blogging thing gently, 15 Principles of Internet Marketing from Conversation Marketing had me nodding at its simple wisdom:
75% of your audience uses a search engine to find you. Get used to it. All the banners and ‘viral’ marketing on earth won’t come close to results produced by a top [...]
David Rosam on Dec 20 2007 | Filed under: Google, Search Engine Optimization
I’ve been hugely busy in the run-up to Christmas, and almost missed this very important admission by Google. Somehow, it seems to have attracted less comment in the blogosphere than it deserves.
mad.co.uk in PPC shot down by SEO experts reports:
Stuart Small, industry leader, business and industrial markets at Google, backed up the argument and said [...]
David Rosam on Dec 10 2007 | Filed under: SEO copywriting, Search Engine Optimization
If you’ve been following Dangerous Thinking’s Twitter feed, you would probably have noticed last week that I’d been pondering a Meatball Sundae.
Not anything to do with my interest in food and cooking, you will understand, and certainly not a recipe from my food blog, but Seth Godin’s latest piece of wisdom on marketing.
Although I’m [...]
David Rosam on Nov 22 2007 | Filed under: SEO copywriting, Search Engine Optimization
Writing for search engines is very like writing for people - or is it the other way round?
One of the things we get asked is about headings - like at our presentation at Start-up Day recently - and how they work with HTML’s tags. The rules boil down to common sense if you’re a [...]
David Rosam on Nov 19 2007 | Filed under: SEO copywriting, Search Engine Optimization
Questions about duplicate content are probably the most common of all I get asked. For example:
Can I use the same content across two sites on two different domains?
Can I use the same content in my meta tags across all the pages on my site?
Is it all right to use the same Title on all my [...]
David Rosam on Nov 17 2007 | Filed under: SEO copywriting, Search Engine Optimization
Sure. Frequent updates to a site are A GOOD THING SEO-wise. Let’s get that out of the way now. And they’re an excellent way to encourage people to make a return visit.
But they’re not necessary if you’re focused on getting top page positions on natural search. There are plenty of wholly static sites we’ve worked [...]
David Rosam on Nov 14 2007 | Filed under: Google, Search Engine Optimization, Search engines
A few weeks ago I asked Is localisation affecting your search engine performance? Obviously, moving a site with a .com domain to a UK-based server will solve the problem of getting the google.co.uk UK rankings.
But my colleague Paul Silver wondered if we we could find another way of establishing this blog’s UK provenance. We ended [...]
