Archive for the 'Search Engine Optimization' Category

‘Do what I say, not do what I do’ department

I encourage my clients who blog to blog often. It’s a good idea, as long as the quality doesn’t falter, of course
I’ve just failed to post for almost a whole month owing to extreme busyness. My apologies.
Let’s hope I can get properly back on stream again.

Is localisation harming your search engine performance?

As Google tries to make its search results more relevant, we’re seeing how content, TLD (eg .com, .co.uk etc) and host location are interacting to influence natural search results.
I’m not going to give any secrets away about our clients, but we’ve seen unexpected results for a number of sites and for this blog.
Let’s concentrate on [...]

Web Positioning Centre is No 1 on Google.co.uk for ‘proven web optimization’

It’s not just Dangerous Thinking that’s doing well on Google. Web Positioning Centre is now top for ‘proven web optimization’.

which, I guess, must prove something about our approach to SEO.
The site also ranks No 1 for ‘proven web optimisation’.

Reciprocal linking - good or bad?

We always advise our clients that reciprocal linking (”I’ll link to you, if you link to me”) is a waste of effort. Yet earlier today a friend of mine challenged that point of view by saying that Google explicitly contradicts our advice.
Off to Google to see what they say about linking these days. I found [...]

Number 1 on Google.co.uk for ‘SEO copywriting blog’

May I blow my own trumpet a little?
I’ve just noticed that Dangerous Thinking is No 1 on Google.co.uk (Web) for SEO copywriting blog.

Can I lay claim to Dangerous Thinking being the top blog on SEO Copywriting in this country?

Subdomains - a great way to introduce more keywords into your URLs?

Actually, they’re not.
It’s a topic that has come up a few times in meetings recently, as people want to divide their sites up into sections such as http://wensleydale.cheese.com. Nice and keyword-rich, yes, but a real hamper to your organic SEO results. And a fashion in webmaster circles from a few years back.
So where’s the [...]

Why you need to be in the Top 10 search results

An interesting piece of research is featured over at Search Engine Land.
Elliance’s infographic on Search Engine Click-Thru Behavior (sic) indicates that 62% of search users clicked on a result on the first page of search results (positions 1-10), and just 28% of search users clicked on a result on pages 2 and 3 (positions [...]

Don’t use key word stuffing

Many of the Web sites we look at suffer from key word stuffing. While I mentioned key word stuffing some time ago on Dangerous Thinking, I’ve never talked in depth about the practice and why it’s undesirable.
Let’s start with why you should avoid it - simply, the search engines will penalise you by pushing [...]

ITcopywriting.co.uk domain name for sale

I’ve just listed ITcopywriting.co.uk on eBay.
It’s a great one for a specialist marketing consultancy, ad agency, freelance copywriter or journalist. And, of course, it has a couple of great keywords if you’re interested in optimizing the site.
Edit: I didn’t get the asking price, but will be readvertising the domain. In the meantime, I’m open [...]

FeedBurner PRO stats are now free

Not a huge surprise following Google’s takeover of FeedBurner, but very welcome nonetheless. Google has made the full FeedBurner PRO stats package available for free to everyone.
I use FeedBurner on my blogs as well as our clients’, where I see its strengths more as a promotional tool than a stats package. Yet, of course, there [...]