David Rosam on Jun 26 2007 | Filed under: Marketing, Search Engine Optimization
There’s plenty of evidence that many marketplaces are moving from conventional channels and media on to the Net - I’m not even going to start pointing out the plethora of comment and reports, because you can Google just as well as I can.
Typically, many retailers are finding their high-overhead high street outlets are not [...]
David Rosam on Jun 15 2007 | Filed under: Google, Search Engine Optimization
Web Positioning Centre’s Paul Silver - our linking guru - has always been against buying links. Indeed, I can’t think of an occasion when we’ve done that for a client.
Recently, Google’s Matt Cutts has commented at length on paid-for links, and there has been much debate in the blogosphere.
If you want a more concise [...]
David Rosam on Jun 11 2007 | Filed under: SEO copywriting, Search Engine Optimization
There is a misapprehension amongst some people - even, disappointingly, in the Web business itself - that carefully commissioned, researched, written, revised and approved optimized copy is just a widget for surreptitiously tweaking the interest of search engines. They want to bury it in small type or in some graphical device, because… well, why would [...]
David Rosam on Jun 08 2007 | Filed under: Google, SEO copywriting, Search Engine Optimization, Search engines
The Google Webmaster Blog summarises them:
Quality guidelines - specific guidelines
* Avoid hidden text or hidden links.
* Don’t use cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant keywords.
* Don’t [...]
David Rosam on May 30 2007 | Filed under: Blogging, Search Engine Optimization
From time to time we see sites that have bespoke blogs. Indeed, for many reasons that I shan’t go into here (profit?), suppliers of Web sites often offer their client a bespoke blogging application.
While in some cases, such a solution may integrate better with the rest of the site, the leading blogging platforms such as [...]
David Rosam on May 28 2007 | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big [...]
David Rosam on May 21 2007 | Filed under: Comment, Google, Search Engine Optimization, Search engines
Last week, Google announced it is to unify its search results into a single search, called Web. The news made the mainstream media.
On its blog, Google said:
Here’s the challenge in a nutshell: Until now, we’ve only been able to show news, books, local and other such results at the top of the page, like [...]
David Rosam on May 17 2007 | Filed under: Marketing, SEO copywriting, Search Engine Optimization
The other day I wrote about ‘What’s in it for me?’ and hot prospects. It led to an interesting conversation, which in turn, led me to realising I should have spun the benefits out a little further.
The point I found myself making was as follows. You must let go of your prejudices about what your [...]
David Rosam on May 11 2007 | Filed under: Analytics, Google, Pay Per Click, Search Engine Optimization
On Tuesday, Google announced a New Version of Google Analytics (henceforth Analytics).
We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.
Well, our main account has been upgraded, and my [...]
David Rosam on May 04 2007 | Filed under: Google, Search Engine Optimization
I had a conversation earlier in the week with someone who insisted that what his chosen SEO company was doing was correct and he was spending his company’s money correctly. I told him it wasn’t what Web Positioning Centre either did or recommended. To cut a long story short, we agreed to differ and [...]
