David Rosam on Apr 28 2008 | Filed under: SEO copywriting
My Twitter pal and SEO Copywriter A Charlotte Riley took up my post Writing SEO Copy is Different and ran with it. Her views on writing for the Web are worth quoting, alone:
Traditional media uses communication as a bullhorn, but when writing for the Web we have the ability (and obligation) to turn it around [...]
David Rosam on Mar 31 2008 | Filed under: SEO copywriting
When writing most marketing or advertising copy you make assumptions. You make propositions built on those assumptions. And produce the most interesting and engaging copy you can.
With SEO copy you start from a different place. That place is key phrase research, and while it provides everyone involved with a Web site with priceless information about [...]
David Rosam on Mar 31 2008 | Filed under: Housekeeping, SEO copywriting
Someone asked me earlier this month about how SEO copywriting differs from ordinary copywriting. We ended up talking about how sometimes the SEO copywriter ends up working on much less promising material than our advertising cousins.
The following post attempts to make sense of of what we covered in that discussion. I’ve been tweaking it on [...]
David Rosam on Feb 15 2008 | Filed under: SEO copywriting, The Power of Words
Please bear with me on this one. Most of my posts here are practical or seek to answer questions that have come up when I’m talking to clients, prospects or colleagues. This one is a little more, shall I say, theoretical - about the nature and process of writing.
Triggered by a Tweet by fellow SEO [...]
David Rosam on Dec 10 2007 | Filed under: SEO copywriting, Search Engine Optimization
If you’ve been following Dangerous Thinking’s Twitter feed, you would probably have noticed last week that I’d been pondering a Meatball Sundae.
Not anything to do with my interest in food and cooking, you will understand, and certainly not a recipe from my food blog, but Seth Godin’s latest piece of wisdom on marketing.
Although I’m [...]
David Rosam on Nov 22 2007 | Filed under: SEO copywriting, Search Engine Optimization
Writing for search engines is very like writing for people - or is it the other way round?
One of the things we get asked is about headings - like at our presentation at Start-up Day recently - and how they work with HTML’s tags. The rules boil down to common sense if you’re a [...]
David Rosam on Nov 20 2007 | Filed under: SEO copywriting
I’ve added the last chapter to the Google localisation story - for the moment, anyway.
See the Edit towards the end of the post.
David Rosam on Nov 19 2007 | Filed under: SEO copywriting, Search Engine Optimization
Questions about duplicate content are probably the most common of all I get asked. For example:
Can I use the same content across two sites on two different domains?
Can I use the same content in my meta tags across all the pages on my site?
Is it all right to use the same Title on all my [...]
David Rosam on Nov 17 2007 | Filed under: SEO copywriting, Search Engine Optimization
Sure. Frequent updates to a site are A GOOD THING SEO-wise. Let’s get that out of the way now. And they’re an excellent way to encourage people to make a return visit.
But they’re not necessary if you’re focused on getting top page positions on natural search. There are plenty of wholly static sites we’ve worked [...]
David Rosam on Oct 02 2007 | Filed under: Presentations, SEO copywriting
Thanks to everyone who came to hear me talk about SEO Copywriting in Brighton last night. It was standing room only in Madgex’s boardroom - thanks guys, and thanks to Rosie Sherry and the SkillSwap team for arranging everything.
I promised to make my presentation available today. A PDF can now be downloaded from the Web [...]
