David Rosam on Oct 02 2007 | Filed under: Presentations, SEO copywriting
Thanks to everyone who came to hear me talk about SEO Copywriting in Brighton last night. It was standing room only in Madgex’s boardroom - thanks guys, and thanks to Rosie Sherry and the SkillSwap team for arranging everything.
I promised to make my presentation available today. A PDF can now be downloaded from the Web [...]
David Rosam on Sep 24 2007 | Filed under: Presentations, SEO copywriting
I’ve been invited by SkillSwap in Brighton to give a talk on SEO Copywriting next Monday, 1st October.
You can get full details at the SkillSwap site.
I hope to see some Dangerous Thinking readers there.
David Rosam on Aug 21 2007 | Filed under: Blogging, SEO copywriting, Search Engine Optimization
May I blow my own trumpet a little?
I’ve just noticed that Dangerous Thinking is No 1 on Google.co.uk (Web) for SEO copywriting blog.
Can I lay claim to Dangerous Thinking being the top blog on SEO Copywriting in this country?
David Rosam on Aug 14 2007 | Filed under: SEO copywriting, Search Engine Optimization
Actually, they’re not.
It’s a topic that has come up a few times in meetings recently, as people want to divide their sites up into sections such as http://wensleydale.cheese.com. Nice and keyword-rich, yes, but a real hamper to your organic SEO results. And a fashion in webmaster circles from a few years back.
So where’s the [...]
David Rosam on Aug 01 2007 | Filed under: SEO copywriting, Search Engine Optimization
Many of the Web sites we look at suffer from key word stuffing. While I mentioned key word stuffing some time ago on Dangerous Thinking, I’ve never talked in depth about the practice and why it’s undesirable.
Let’s start with why you should avoid it - simply, the search engines will penalise you by pushing [...]
David Rosam on Jun 11 2007 | Filed under: SEO copywriting, Search Engine Optimization
There is a misapprehension amongst some people - even, disappointingly, in the Web business itself - that carefully commissioned, researched, written, revised and approved optimized copy is just a widget for surreptitiously tweaking the interest of search engines. They want to bury it in small type or in some graphical device, because… well, why would [...]
David Rosam on Jun 08 2007 | Filed under: Google, SEO copywriting, Search Engine Optimization, Search engines
The Google Webmaster Blog summarises them:
Quality guidelines - specific guidelines
* Avoid hidden text or hidden links.
* Don’t use cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant keywords.
* Don’t [...]
David Rosam on May 28 2007 | Filed under: Google, Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.
Google actually prefers older, established sites - it even largely ignores new sites by ’sandboxing’ them for 9 to 12 months. The big [...]
David Rosam on May 22 2007 | Filed under: Google, Pay Per Click, SEO copywriting, Yahoo
The role of landing pages continues to be a bit of a mystery to many people who run PPC campaigns.
Until recently, I hadn’t realised quite how much of a gotcha they can become for some people. You see, as someone trained as a direct marketing copywriter, I naturally think in terms of how a [...]
David Rosam on May 17 2007 | Filed under: Marketing, SEO copywriting, Search Engine Optimization
The other day I wrote about ‘What’s in it for me?’ and hot prospects. It led to an interesting conversation, which in turn, led me to realising I should have spun the benefits out a little further.
The point I found myself making was as follows. You must let go of your prejudices about what your [...]
