David Rosam on May 10 2007 | Filed under: SEO copywriting
If you’re writing online or offline marketing copy and have worked out the answer to the question, What’s in it for me? (WIIFM, in some quarters), you’re a significant way to producing effective communications.
Away from the SEO arena, more often than I’d like, WIIFM isn’t as obvious as it should be - clients haven’t done [...]
David Rosam on May 01 2007 | Filed under: Google, SEO copywriting, Search Engine Optimization, Search engines
The Google Sandbox is the part of the Google algorithm that keeps new sites out of the top pages for popular natural search results. If you have a new site, you’re potentially sandboxed for up to 12 months - we give 9-12 months as a rule of thumb. That’s maybe up to a year of [...]
David Rosam on Apr 30 2007 | Filed under: Marketing, SEO copywriting, Search Engine Optimization
If you found How to win against the big boys on the search engines interesting, you must read my latest article, on Reducing Risk for Start-up Sites on the Web Positioning Centre site:
‘Fail fast and fail cheap’ is a piece of advice that’s embedded in Internet culture. It’s also a piece of advice that many [...]
David Rosam on Apr 25 2007 | Filed under: SEO copywriting, Search Engine Optimization
The Top 10 Search Terms in 10 Categories in March 2007 from Clickz.
David Rosam on Apr 17 2007 | Filed under: SEO copywriting
When I write optimized copy, I aim for key phrase densities between 5% and 10% for each of my targeted key phrases. OK, some people would take me to task on this, arguing typically for using certain numbers of key phrases on the page. All I can say, is using my preferred measurement tool and [...]
David Rosam on Apr 12 2007 | Filed under: Marketing, Pay Per Click, SEO copywriting, Search Engine Optimization
At Web Positioning Centre, we use a wide toolkit of measures to promote of clients’ sites - Organic and PPC, Managed and Viral Linking, Technical and content-based approaches.
They certainly take care of increasing traffic through higher positions on natural searches or carefully conceived advertisement campaigns. But sometimes we find we have to look more [...]
David Rosam on Apr 02 2007 | Filed under: SEO copywriting, The Power of Words
Great copy - whether it’s optimized or non-optimized - shouldn’t follow fashion mindlessly.
Over the past week, I’ve received eight pieces of marketing telling me the company is ‘passionate’ about whatever they do - a company that sells outdoor equipment is ‘Passionate about the outdoors’, a financial services company was ‘passionate about saving me money’ and [...]
David Rosam on Feb 28 2007 | Filed under: SEO copywriting, Search Engine Optimization, Testimonials
‘Within weeks of David Rosam writing the copy for our site, we had zoomed up Google. We sometimes pass on to David the many compliments we receive about our site. (Not always, we don’t want him to get big-headed!)’
Thanks Julie! (Big-headed? Moi?).
Take a look at Essential Business Guide.
David Rosam on Feb 05 2007 | Filed under: SEO copywriting, Search Engine Optimization
My latest article shows how SEO methodologies can increase your copy’s effectiveness.
How does researching key phrases help the quality of your sales copy? Because, by selecting the correct key phrases and building your copy around them, you’ll be answering the questions that are being asked by your potential customers.
You can read the whole piece at [...]
David Rosam on Sep 07 2006 | Filed under: SEO copywriting, Search Engine Optimization, Testimonials
I received an e-mail from one of our clients. He points out how properly executed SEO copywriting not only increases traffic, but boosts sales:
SEO is proving to be worth every penny. Our online sales are up approximately 500% in five months. Your new content has not only worked with your linking to increase traffic, [...]
