My new site: Writing For SEO

If you’re interested in making your website successful, you’ve got to write great content in the right way. I’ve been writing SEO copy for the past decade and now’s the time to share what I’ve learned. It’s at Writing For SEO. There’s also a Twitter account to follow – @writingforseo And a Facebook page. I hope you find the information useful.

Will this make Adwords’ Content Network attractive?

Like most people, I’ve never found much of a persuasive case for advertising on the Google Adwords Content Network – the conversion rates are normally pretty pitiful. However, this new feature may just change all that: Show your ad only when both keywords and placements match. You’ll get the benefits of keyword targeting while also limiting the places where your ad can appear. For instance, set your campaign to appear only on your favourite soccer fan site and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help to...