David Rosam on Aug 15 2007 | Filed under: Google, Search engines, Yahoo
Search Engine Journal reports that Yahoo Tops Google in Customer Satisfaction Ranking. The data comes from ACSI (The American Customer Satisfaction Index), whose Q2 2007 ACSI Scores show Yahoo up 3.9% to 79% satisfaction and Google down 3.7% to 78% satisfaction.
SEJ suggests the following as drivers for the results:
What could have influenced the rise in [...]
David Rosam on Jun 06 2007 | Filed under: Google, Search engines, Yahoo
We’ve all been looking at the effects of the algorithm tweaks going on at Google. Then, earlier this week, we noticed some strange stuff happening with Yahoo results. Here’s why (from the Yahoo Search Blog):
We rolled out some changes to our index and ranking algorithm last night. So, as you know, throughout this process you [...]
David Rosam on May 29 2007 | Filed under: Comment, Search engines, Yahoo
Yep, I got snagged by this post on Yahoo’s blog.
What are the common words that vex our searchers? We applied our best spell checking skills to the data and came up with this list of the top 20 misspelled words in Search…
1. Wallmart (Wal-Mart)
2. Rachel Ray (Rachael Ray)
[...]
David Rosam on May 22 2007 | Filed under: Google, Pay Per Click, SEO copywriting, Yahoo
The role of landing pages continues to be a bit of a mystery to many people who run PPC campaigns.
Until recently, I hadn’t realised quite how much of a gotcha they can become for some people. You see, as someone trained as a direct marketing copywriter, I naturally think in terms of how a [...]
David Rosam on Apr 11 2007 | Filed under: Google, Marketing, Pay Per Click, Yahoo
YSM (Yahoo Search Marketing) is junking the long descriptions in its ads. No longer do we have 190 characters to get over our message, but we have just 70, instead - the current short description.
I’ll leave it to YSM to explain why:
Why are we making this change?
We’ve found that ads written more concisely give [...]
David Rosam on Mar 01 2007 | Filed under: Pay Per Click, Yahoo
As regular readers of this blog may have realised, I’m not a great fan of Yahoo Search Marketing (YSM). However, on the face of it, they seem to be gradually getting their act together by launching their Panama update.
Luckily, we set up a US YSM account for one of our clients last year, so we [...]
David Rosam on Oct 11 2006 | Filed under: Pay Per Click, Yahoo
I don’t usually use this blog for letting off steam or having a good rant, but I’m going to make an exception in the case of Yahoo Search Marketing (YSM).
Yesterday, after a weekend away and in a really good frame of mind, I logged into YSM, ready to set up a campaign for a client [...]
David Rosam on Aug 08 2006 | Filed under: Search Engine Optimization, Yahoo
It’s nearly a couple of weeks since Yahoo! launched its tasty new Slurp, its Web crawler. I’ll leave it to you to read the claimed benefits from the Search Engine’s mouth, so to speak.
All this certainly explains some of the bizarre results we’ve been seeing from Yahoo! for some of the sites we track in [...]
